Bell Sports, the preeminent designer and marketer of branded sports helmets and accessories for more than 50 years, was born from its historic focus in auto racing and motorcycle helmets to become the world's leading supplier of helmets and accessories for bicycling, snow sports and fitness. A large part of the company's success is from its innovation and passion for creating advanced products that help keep adults and children safer. The True Fit technology is the latest innovation from Bell Sports.
Experts at Bell toured the United States fitting helmets on hundreds of kids to scientifically examine how a helmet should fit. They also tapped safety advocate SafeKids Worldwide to examine "false" fitting helmets and captured the data. This research, combined with decades of design and knowledge, resulted in the line of True Fit bicycle helmets, a one-step self adjusting helmet with unparalleled ease and comfort for kids and adults.