Bell True Fit’s Earth Day Anniversary
Today is Earth Day 2010 – the 40th Anniversary of the celebration. This week also marks the one-year Anniversary of the Bell True Fit blog! A year ago we started this blog in an effort to raise awareness about Bell’s advances in the bicycling, snow sports and fitness industries, while paying homage to Mother Earth. In doing so, we unveiled our True Fit technology: a perfect combination of science and human experience that resulted in the best fitting helmets ever. We kicked off this blog with a Bell True Fit helmet giveaway and some Earth Day awareness.
Since last April we’ve held numerous giveaways, offered invaluable helmet and biking tips, and covered off on some of the most relevant helmet and biking-related news with our Week In Review series.
Unlike a newspaper, radio or traditional TV sitcom, a blog is not a static thing … it requires human participation and interaction for it to be successful.
You’ve participated in our surveys and contests, you’ve shared your favorite biking trails and locations, and you’ve offered unparalleled insight into the minds of the bicycle community. So, on this anniversary we’d like to thank our community. Meaning, we thank YOU for all the different levels of collaboration offered to us over the past year.
We thank The Full Mommy for her review and giveaway of a Bell True Fit helmet last spring. TG Daily Dads and Grads Product Giveaway was a hit with the guys last summer. Last fall we conducted a survey asking if you allow your children to ride their bicycle to school. During the winter we asked what your favorite holiday traditions are. Both times we gave a helmet to one lucky commenter. And of course who could forget our twitter contests where we gave away three sets of Tony Hawk RIDE video games and Bell True Fit helmets! We hope the winners @MomMostTraveled, @davesniadak, and @MissingLynxx are getting good use out of the video games and helmets.
While your participation here has helped our blog become a Web destination for the bicycle community, your engagement with our Facebook and Twitter pages has also made Bell True Fit one of the highest followed in the social web. ‘Thank You’ to all of you who commented on our blog posts, wrote on our Facebook wall, or “ReTweeted” our Twitter updates. Without you this blog would not be possible. Your engagement helps us decide what kind of content you’re most interested in for yourself and others in your own social networks.
We hope you’ll continue to visit our site and provide the invaluable feedback that you do.
Be on the lookout for more contests, and once again THANK YOU for being a part of the Bell True Fit family!
Happy Earth Day 2010!



